Lew's BBQ secondary logo design on paper

Details

Lew's Barbecue

Lew's Barbecue is a Twin City, Georgia staple with a story rooted in the community it has served for years. After their restaurant was lost to fire, Lew's found a way to keep the tradition alive by bottling the same beloved barbecue sauce that made them a local favorite. This project focused on building a complete brand identity and product packaging from the ground up. The goal was to create a visual system that honored Lew's history and hometown character while giving the bottled sauce a strong, shelf-ready presence worthy of the name Twin City already knew and loved.

Services

Packaging design

Brand assets

Logo design

Brand guidelines

Year

2024

Client

Lew & Tammy Donaldson

Lew's BBQ primary logo design
Lew's BBQ secondary logo design
Lew's BBQ logo mark and brand icon
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Typography system for Lew's BBQ brand identity
Lew's BBQ sauce bottle packaging design
Lew's BBQ sauce bottle at Pinetucky country meats
Lew's BBQ packaging design mockup
Custom barbecue sauce label design for Lew's BBQ
Custom barbecue sauce label design for Lew's BBQ Left panel
Custom barbecue sauce label design for Lew's BBQ right panel