Large outdoor billboard amid trees, showing a purple-to-peach gradient background with the white text “Your mental health, simplified.” and a small purple gradient pill-shaped logo above the word “Circular.”

Details

Coleman Lake Sauce Company

Coleman Lake Sauce Company is a small-batch sauce brand built from the ground up around a family recipe and a young entrepreneur's drive to share it. The brand identity draws from Southern heritage and tradition incorporating earthy tones, classic typography, and a lot of southern charm. Starting from nothing, the goal was to create a visual system cohesive enough to stand alongside established competitors while staying true to the personal story without getting overly complicated. From logo to label, every element was designed to feel like it belonged together from day one.

Services

Brand guidelines

Packaging design

Brand assets

Logo design

Year

2024

Client

Elliott Fulgham

Close-up of a purple gradient background featuring a 3D pill-shaped gradient logo to the left of the word “Circular” in white sans-serif type.
Partial view of a black smartphone screen against a purple gradient backdrop, displaying the “Circular” app icon (rounded square with a purple-pink pill logo) next to the Mail app icon, with the time reading 9:41.
Isolated 3D-rendered pill-shaped gradient object floating on a purple-to-peach gradient background, representing the Circular logo.

Testimonial

Working with Gabe has been a game-changer for my business. His creative designs have brought my brand to life and captivated my audience. Gabe's attention to detail and innovative approach truly set him apart as a graphic designer.

Elliott Fulgham, Founder

Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Silver desktop monitor tilted against a solid lilac background, displaying the Circular website homepage with a purple gradient hero section, the tagline “Your mental health, simplified.” and call-to-action buttons.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Split-screen graphic: left side lilac, showing a dark pill icon with black “Circular” text; right side deep purple, showing a light lilac pill icon with light-coloured “Circular” text.
White ceramic mug floating against a lilac background, printed with a small purple-pink gradient pill logo and the word “Circular” in matching lilac type.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.